See What Others Miss.Transform PerformanceTransform Performance
Sales training that actually works. We observe, diagnose, and build solutions tailored to your team.
Years Developing
Sales Professionals
From startups to Fortune 100 corporations. Quotas from $500K to $50 million. Midwest-based with national reach.
“90% of salespeople push products too soon. They miss the chance to build rapport and provide solid differentiation.”
— Jeff Cramer
See What Others
Overlook
Sales training from major providers isn't enough. People know what they should do—but there's frequently a Knowing-Doing gap that affects results. Jeff's approach is more practical than generic training, working with each salesperson wherever they begin.
Perceptive Observation
Jeff's superpower: accurately assessing salespeople through objective observation to identify strengths and opportunities.
The Knowing-Doing Gap
Most salespeople know what to do—they just don't do it consistently. Coaching closes this gap.
Lasting Behavior Change
Skills that stick through self-awareness and tailored development—not generic training.
Focused Expertise
Sales Training
Targeted programs that sharpen skills and transform team performance.
Sales Job Aids
Practical tools and resources that support daily sales activities.
Sales Coaching
One-on-one coaching to unlock potential and drive measurable results.
5 Tips for Perceptive Selling
Stop pushing products too soon. Learn the observation and discovery skills that close deals.
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The Perceptive Process
A straightforward approach that prioritizes understanding before action.
Listen
Understand First
We start by observing your team in action and hearing your real challenges—not assumptions.
Diagnose
Find the Root Cause
Identify the specific gaps and patterns that are limiting your team's performance.
Build
Custom Solutions
Design training, tools, and coaching tailored to your team—not off-the-shelf programs.
Implement
Drive Results
Roll out with support, measure what matters, and refine until it sticks.
Every engagement is different. We adapt our process to fit your timeline and needs.
Results That Matter
Every salesperson is different. That's why individualized coaching moves the needle more than any other action.
Targeted skill development that directly impacts revenue performance.
Better discovery and strategy accelerates the path to close.
Sell value, not price. Protect margins through differentiation.
Build genuine relationships that lead to repeat business.
“There is over $5mm in my pipeline right now that will close that would not be there without Jeff's strategic coaching and planning support.”
Josh
$5M+ pipeline impact
Ready to see what's possible for your team?
Start a ConversationLet's Talk About
Your Sales Team
Not a sales pitch. A real conversation about what's working, what's not, and whether we can help.
Prefer email? jcramer427@gmail.com
Let's Connect
Ready for a fresh perspective? Let's see what's possible.
Midwest Roots, National Reach
Virtual & on-site options available